Google announced that on 22nd April 2015 they would be removing all non “mobile friendly” websites from searches made on mobile phones. Standard desktop websites will still be viewable on mobile phones if you have the web address for them, just not searchable on a mobile phone (they will still be visible in desktop Google searches on Macs, PCs and tablets).
What should you do? (If anything!)
If you’re planning to have a new website designed and built anyway then it makes sense to either have your new one be responsive (this means that it automatically adjusts to a mobile version generated by the software) or to build a separate mobile website (it detects when viewers are using a mobile size device of say 470 pixels wide and shows just the mobile site not the full desk top website).
If you’re not ready to build a new website then before you do anything else check your Google analytics – many of our customers are receiving as little as 5% of their visitors via mobile phones. Don’t worry about tablets, they still have the full search listings.
We anticipate that more and more people will opt for smart phones as their browsing device of choice (it just seems to be the way the world is moving) so it’s worth planning for. Websites have to be updated from time to time anyway as browsers update and this can effect how websites display in Chrome, Safari, Firefox and Internet Explorer and also web software changes. which can leave websites lagging behind.
If you’re receiving a lot of website traffic via mobile phones then you really do need to make sure your website is responsive or have a mobile friendly version of your website created. In our view, the main differences between responsive and mobile are that responsive websites are mobile versions generated by the software (such as WordPress themes) so you can’t very easily control what is displayed on mobile phones or how it is displayed – an experienced web designer should be aware of this and keep checking and altering the site through design and production. A benefit of responsive websites is that you only have to build one and fresh content such as Twitter streams etc will update on both desktops and mobiles. A key benefit of a separate mobile website is that you can re-think your web content, taking just the key messages that you want people to see on a mobile – you have total control – and you can also create mobile only web pages for specific offers.
Our website is not mobile friendly, it’s large and needs updating but we’re not ready yet so we’ve built a simple 1 page mobile version as an interim measure whilst we plan the new website which will be fully responsive and we’re simplifying it right down - we feel that one of the benefits of “Mobilgeddon” as some people are calling it, is that it’s having us re-think websites, coming from a new simple, fresh approach. I remember when our Graphics lecturers and gurus used to state “less is more” and “whatever it is, design it on the back of a matchbox”. I’m quite excited about this neo-minimalistic new era.
If you want any help then do please drop us a line here.
To take a look at some Responsive or Mobile Friendly web pages click here
To check if your website is mobile friendly try Google’s Mobile Friendly test