Direct Marketing

Direct marketing

Direct marketing is about specific measurable results from a direct call-to-action to buy. That’s why we love it.

Direct Mail Copywriting

We have written many successful direct marketing campaigns, particularly in the Charity Fundraising, Insurance and Financial Services sectors including British Red Cross / Rwanda, Direct Line, SAGA Insurance, Amex, Natwest/RBOS, Friends Provident

New Look Stores launches INSPIRE range

New look launches a new catalogue for sizes 16-24 ladies in October which is too late to pick up much trade from direct sales for Christmas. JGM launch DPS ad campaign in Weightwatchers magazine and drives audience to 80 selected stores with Inspire stock. Result – all stock sells out. None left for January sales!

Burgess & Lee - DM

Burgess and Lee gain business partly through creating seminars on investments. Using direct mail letters we doubled their attendance rate, dramatically reducing their costs per attendee. We hand picked and prepared their audience so that they arrived ready to buy. We increased their conversion rate from 16% to 43%.

Over 50s Insurance

DM campaign to boost response from previous campaigns. New creative and copy led to 240% increase in response and 200% increase in conversion.

Direct Marketing