Design Award – Best Insurance Advertisement

Winning a design award for flying insurance was about combining a strong message with an emotive image.  Pilots across Europe are now talking about our client – on forums, blogs, chat rooms, at fly-ins, exhibitions, and sales demonstrations.

What our integrated advertising generated is customer loyalty beyond belief.  And word of mouth sales which behave like a viral campaign.

The ‘Back to the Start’ ad was developed for Onrisk.co.uk to have an immediate impact and empathy with pilots disillusioned by high costs and low protection offered by flying insurance. The young boy launching his balsa wood glider has hit the mark with pilots all over Europe as most of them fell in love with flight when building and flying similar models.

JGM Design produced the ad as part of a total marketing campaign for Onrisk including a website, brochures, press advertisements and exhibitions.